There seem to
be no technical impediments to darknet-based peer-to-peer file sharing
technologies growing in convenience, aggregate bandwidth and efficiency. The legal future of darknet-technologies is
less certain, but we believe that, at least for some classes of user, and
possibly for the population at large, efficient darknets will exist. The rest
of this section will analyze the implications of the darknet from the point of
view of individual technologies and of commerce in digital goods.
Technological Implications
DRM systems are
limited to protecting the content they contain. Beyond our first assumption
about the darknet, the darknet is not impacted by DRM systems. In light of our
first assumption about the darknet, DRM design details, such as properties of
the tamper-resistant software may be strictly less relevant than the question
whether the current darknet has a global database. In the presence of an
infinitely efficient darknet – which allows instantaneous transmission of
objects to all interested users – even sophisticated DRM systems are inherently
ineffective. On the other hand, if the darknet is made up of isolated small
worlds, even BOBE-weak DRM systems are highly effective. The interesting cases
arise between these two extremes – in the presence of a darknet, which is
connected, but in which factors, such as latency, limited bandwidth or the
absence of a global database limit the speed with which objects propagate
through the darknet. It appears that quantitative studies of the effective
“diffusion constant” of different kinds of darknets would be highly useful in
elucidating the dynamics of DRM and the darknet.
Proposals for
systems involving mandatory watermark detection in rendering devices try to
impact the effectiveness of the darknet directly by trying to detect and
eliminate objects that originated in the darknet. In addition to severe
commercial and social problems, these schemes suffer from several technical
deficiencies, which, in the presence of an effective darknet, lead to their
complete collapse. We conclude that such schemes are doomed to failure.
Business in the Face of
the Darknet
There is
evidence that the darknet will continue to exist and provide low cost,
high-quality service to a large group of consumers. This means that in many
markets, the darknet will be a competitor to legal commerce. From the point of view of economic theory,
this has profound implications for business strategy: for example, increased
security (e.g. stronger DRM systems) may act as a disincentive to legal commerce.
Consider an MP3 file sold on a web site: this costs money, but the
purchased object is as useful as a version acquired from the darknet. However, a securely DRM-wrapped song is
strictly less attractive: although
the industry is striving for flexible licensing rules, customers will be restricted in their actions if
the system is to provide meaningful security.
This means that a vendor will probably make more money by selling
unprotected objects than protected objects.
In short, if you are competing with the darknet, you must compete on the
darknet’s own terms: that is convenience and low cost rather than additional
security.
Certain
industries have faced this (to a greater or lesser extent) in the past. Dongle-protected computer programs lost sales
to unprotected programs, or hacked versions of the program. Users have also refused to upgrade to newer
software versions that are copy protected.
There are many factors that influence the threat of
the darknet to an industry. We see the
darknet having most direct bearing on mass-market consumer IP-goods. Goods sold to corporations are less
threatened because corporations mostly try to stay legal, and will police their
own intranets for illicit activities.
Additionally, the cost-per-bit, and the total size of the objects have a
huge bearing on the competitiveness of today’s darknets compared with legal
trade. For example, today’s peer-to-peer
technologies provide excellent service quality for audio files, but users must
be very determined or price-sensitive to download movies from a darknet, when
the legal competition is a rental for a few dollars.
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